EverCred — Data Alignment

?Total sessions from GA4. A session starts when a user engages the site and expires after 30 minutes of inactivity. Includes all traffic sources.sessions = count(ga4_sessions)

Sessions

1,258

+5% vs April (1,199)

?Total unique users from GA4. Deduplicated across sessions using Google's user ID methodology. Growing slightly faster than sessions — returning users may be declining.users = count(distinct ga4_user_id)

Users

1,137

+6% vs April (1,078)

?GA4 engagement rate. Percentage of sessions that lasted >10 seconds, had a conversion event, or had 2+ page views. Declining 4.6pp MoM — users are bouncing faster.engagement_rate = engaged_sessions / total_sessions

Engagement Rate

30.7%

-4.6pp vs April (35.3%)

?GA4 key events (formerly "conversions"). No conversion events are configured in GA4 — form submissions, demo requests, and sign-ups are NOT being tracked as key events. This is a critical measurement gap.key_events = 0 (not configured)

Key Events

Not configured in GA4

No key events configured. GA4 is not tracking any conversion events. Form submissions, demo requests, and sign-up completions should be configured as key events to measure site effectiveness. Without this, we have no visibility into whether traffic is converting.

Traffic Sources (GA4)

?Direct traffic — users who typed the URL directly, used a bookmark, or whose referrer was stripped. Often includes dark social (Slack, email links without UTMs).direct_sessions = ga4_sessions where source = (direct)

Direct

682

54% of sessions

?Referral traffic — users who clicked a link on another website. Could include partner sites, directories, press mentions, or backlinks.referral_sessions = ga4_sessions where medium = referral

Referral

287

23% of sessions

?Organic search traffic — users who found EverCred through Google, Bing, or other search engines. Growing +28% MoM — a strong signal that SEO efforts or content are gaining traction.organic_sessions = ga4_sessions where medium = organic

Organic Search

239

+28% vs April · 19%

?Organic social traffic — users from unpaid social media posts (LinkedIn, Twitter, etc.). Small volume but consistent for B2B SaaS.social_sessions = ga4_sessions where medium = social

Organic Social

4% of sessions

GA4 Traffic Breakdown

GA4 only — no paid channels

Source / Medium	Sessions	% Share	MoM
Direct / (none)	682	54%	—
Referral	287	23%	—
Organic Search	239	19%	+28%
Organic Social	45	4%	—
Total	1,258	100%	+5%

Traffic composition. EverCred is primarily driven by direct (54%) and referral (23%) traffic, typical of early-stage B2B SaaS with word-of-mouth distribution. Organic search is the fastest-growing channel at +28% MoM, suggesting content or technical SEO improvements are taking hold. No paid media is active.

GA4 — Daily Sessions by Source (May 2026)

Traffic Mix (May 2026)

Email (Brevo)

Dormant

Metric	Value
Campaigns Sent	0
Draft Campaigns	1
Active Automations	0
Email Revenue	$0

Brevo is dormant. There is 1 unsent draft campaign in Brevo. No campaigns have been sent, no automations are active, and no email revenue has been generated. Email represents an untapped channel for EverCred — especially for nurturing demo requests and re-engaging trial users.

Email opportunity.

Status: 1 unsent draft — no sends in May
Automations: None configured
Opportunity: Welcome sequence, demo follow-up, trial nurture
B2B benchmark: Email typically drives 15-25% of B2B SaaS pipeline
Recommendation: Configure at minimum a welcome + demo follow-up flow

Measurement Gaps

Gap	Impact	Recommendation
No key events in GA4	Cannot measure form submissions, demo requests, or sign-ups as conversions	Configure key events for all lead-gen forms + demo CTA clicks
No paid media	Entirely dependent on organic channels for growth	Evaluate Google Ads (search) for high-intent credentialing keywords
Brevo dormant	No email nurture for leads or existing users	Launch welcome sequence + demo follow-up automation
Engagement rate declining	30.7% engagement rate, down from 35.3% — site may not be resonating	Audit top landing pages for bounce, review messaging/UX

EverCred is very early stage from a marketing measurement perspective. Traffic is growing modestly (+5% sessions, +6% users) with organic search as the standout channel (+28%). However, with no key events configured, no paid media, and Brevo dormant, we have minimal visibility into whether this traffic is converting into demos or sign-ups. The immediate priorities are: (1) configure GA4 key events, (2) launch at least one Brevo automation, and (3) evaluate paid search for high-intent credentialing queries.